Our honey is a totally natural product, so it fits perfectly into the strategy of products marketed by Genuinum. Given the diversity of the flora in Portugal, this allows us to identify different types of honey with distinct flavour and characteristics for a broad spectrum of consumers.
In Portugal, there are 9 different certified regions of honey. This illustrates the diversity of the honey and the concern to ensure high levels of quality. Portugal's low level of industrialization in this sector entails reduced pollution levels, leading to a high quality product. Mostly honey is produced in very sparsely populated areas, in the mountains and valleys that characterize Portugal.
In Genuinum, all honey is sold in its pure state. In marketing our selection of brands we are careful to assess whether the honey corresponds exclusively to the pollen from honey bees and not mixtures of honey and sugary syrup. At the level of the extraction process, the handling and filtering is minimized so as to ensure a very natural product.
In summary, honey marketed by Genuinum has the following main characteristics:
- Product with different varieties of flavour and texture
- Product 100% pure and natural with no additives
- Honey with more intense and milder flavours, allowing it to reach a broad universe of consumers.